DENZA by BYD – Australian Launch

Sydney Domestic Airport, T3 | December 2025

EverythingEverything Co. delivered the Australian launch of BYD’s premium DENZA brand, introducing the DENZA B5 and B8 plug-in hybrid SUVs to the local market.

Located within the Qantas T3 terminal, the month-long activation provided a first-look experience for a high-value, premium traveller audience. The installation allowed passengers to engage closely with the new challenger vehicles, positioning DENZA against established luxury automotive brands through visibility, design and proximity.

Live throughout December 2025, the activation marked DENZA’s first physical brand presence in Australia ahead of early vehicle deliveries in early 2026.

Scope: Creative Design · Production · Project Management · Staffing · Permits · AV